June 26, 2008
I have just spent a week crewing on Christopher Howards Platform and Presentation Skills Course. My main role was to evaluate the presenters and to provide them with feedback on how to improve. One factor came up again and again when a presenter was not as powerful as I thought that they could be.
I just asked a simple question: “What is the message that you want me to get?” Often the presenter was unable to tell me. The parallel with business is quite astonishing. How many businesses are just unclear on the message that they want their customers to get. And yet without that clear understanding they will waste thousands of pounds on marketing that has no chance of being successful.
Now I am not saying that your business is unfocussed, but it makes you think doesn’t it.
Once the presenters were absolutely clear in their own minds the message that they wanted to get across their presentations just got better and better. Perhaps there is a lesson in that for all of us if we would just take the time to think about it now.
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April 2, 2008
The next step in the relaunch of my business coaching website is now done - the launching of the blog page. So this is the first post and I have to say that I am very excited about what is to come. The new website is nearly finished. At the moment I am just finalising the initial content and then it will be live and ready for your perusal.
It will come with a new seven week training course on business fundamentals. I have put together some top material and it should be available within the next couple of weeks. This is a no fluff no pitching and no selling course. Over a seven week period it will introduce you to the 20 business fundamentals that I think are vital to any business.
It has taken me over five weeks to put this course together and if you follow through on the included exercises it will make a significant difference to the way you think about your business. Oh and by the way, it is going to be free; well at least for the moment. You see I want the maximum number of people to review it and let me know about any parts they want to see more of or any parts that they find confusing. What is obvious to me is not always obvious to anyone else. I will post another blog once it is ready.
Eric Sutherland
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