Making Success Easy

June 26, 2008

I have just spent a week crewing on Christopher Howards Platform and Presentation Skills Course. My main role was to evaluate the presenters and to provide them with feedback on how to improve. One factor came up again and again when a presenter was not as powerful as I thought that they could be.

I just asked a simple question: “What is the message that you want me to get?” Often the presenter was unable to tell me. The parallel with business is quite astonishing. How many businesses are just unclear on the message that they want their customers to get. And yet without that clear understanding they will waste thousands of pounds on marketing that has no chance of being successful.

Now I am not saying that your business is unfocussed, but it makes you think doesn’t it.

Once the presenters were absolutely clear in their own minds the message that they wanted to get across their presentations just got better and better. Perhaps there is a lesson in that for all of us if we would just take the time to think about it now.

Posted by The Business Coach under General |